Congratulations ondeciding to make video marketing a part of your strategy! The next step isinvariably collaborating with a production company of your choice. One of the most critical aspects of thisprocess is understanding the scope of your work. That you can set an appropriate budget and schedule for the collaboration.
While a productioncompany can help you understand a project's scope, it’s a good idea to come tothe table with initial concepts. This helps ensure your expectations match the time and funding available, and you can get right to work.
Decide on Your Video's Approach
After you've finalisedthe goals for your video (brand awareness, conversions, informing about aspecific product or service, etc.), you need to select a video approach that fits that objective.
Here are a few video format examples:
- Explainer videos
- Testimonial videos
- About videos / your brand story
- Behind-the-scene videos
- Sizzler videos
- Mission statement videos
- Interviews and discussions
- How-tos
Write Your Creative Brief
With a clear idea ofwhat video you are imagining, the next step is to write a clear creative brief. This should cover the main points you want to include in your video. Picture this as a sort of visualiser for your marketing message. What impression do you want customers to walk away with? What messages have to shine through, whatemotions do you hope to evoke? Which features, products, locations, or characters do you want to feature?
Your brief enablesyour production company to start the pre-production process and design acreative direction around your objectives.
As you write yourcreative brief, keep scope in mind. Consider how many actors and locations yourvision will require. Planning complex action scenes may surpass your budget. On the other hand, leave room for the creative freedom of your production company, which can advise you how to achieve the messaging you’re after within your budget.
Coordinate a Schedule with Your Production Company
There are many stepsto the video production process, which will need significant planning and groundwork. Every project needs a realistic timeframe to operate in. Consolidate your schedule with your production company to schedule each stage. This might include:
- The first creative meeting where your vision first meets the expertise of the team
- Preproduction, which consists of the storyboard, script, sourcing of actors, location and equipment
- Production, which provides for shooting the footage
- Post-production, which involves editing, creating voice-overs and graphics
- Distribution. Plan a distribution schedule for all channels relevant to your campaign.
Finding the rightproduction company to collaborate with is crucial. Highstakes Films specialisesin brand storytelling for unique, ground-breaking brands with authentic voices. We can help you raise brand awareness and appeal to young audiences. So if thatsounds like a match for your brand, get in touch today for a chat.