Why Do I Need To Know The Difference Between The Two?
Knowing the difference between the advertising and marketing services offered by a production company and agency may not be high up on your list of things to know. However, it is the key to boosting your ROI and improving business sales/reach, and it also helps you see clearly who you should work with next.
What Actually Are The Differences?
Cutting a long story short, the difference between a production company and a production agency has become a little hazy over the years. This is namely down to technological advances and the current consumer attitude of wanting all your needs met from one company/place.
However, saying this, there are stillcompanies who keep the difference alive: Production companies will prepare your video work for what they are intended for (adverts, short films etc.) and would not get too involved in the creative process. They would take care of you throughout all content production and distribution stages.
While a production agency will focus on thecreative side of things and how the production can excel in its intended usage. Agencies often seek outside help. For instance, they may take your idea and then commission the script writing to external specialists. An Agency is helpful during the concept idea generation stage, right at the beginning of your work’s journey and concluding the post-production stage.
Which One Should I Choose For My Creative Needs?
The answer is it depends. There are a fewthings to factor in; it depends on the type of content you are looking to produce. It depends on your budget (this should be thought out carefully as costs can soon mount up). It can also depend if you are looking for someone to work with in a one-off situation or a long-term provider.
While we are obviously biased in this regard,finding a hybrid agency like High Stakes Films can make the decision a little easier. If you can find a company that can provide video production, animation, design, editing, visual effects, and retouching, you can rest easy knowing that your project will be completed in one place. As a result, you'll worry less about jumping between different vendors and ensuring deadlines are met and things do not fall by the wayside. The choice is yours.