Video marketing is oneof the most influential and profitable strategies to win new customers in 2022. But a whole array of equipment is needed to produce high-quality video content.
Whilst equipment can be bought or rented; this presents a high cost. Sometimes,
relying on a video production house isthe more affordable option. You can access equipment and an expert team by partnering with a production studio.
However, if you’recurious about what it would take to equip your brand with all the vital video production equipment, you’ve come to the right place. We’ve listed the seven pieces of essential equipment for high-quality video production.
Camera
A good camera is thefirst piece of equipment you’ll need for your production-studio quality shoot.Of course, it is possible to use your smartphone for small productions. However, a full-frame mirrorless video camera will obtain the professional-level results you might be looking for.
Highly Portable Camera
Another piece ofequipment you may need is a more portable camera. These will allow you to get
more creative with your shots and obtain footage you otherwise couldn’t. Portable cameras are also better for documenting on the go and recording when inspiration strikes. Most phones can take pretty good videos for this purpose. However, if your brand is action-oriented, it might be worth investing in a compact action camera.
Tripod
To avoid shakyfootage, a tripod is a vital piece of equipment. The sturdier and more
adjustable, the better. You will be fine with a basic tripod at a lower cost as a beginner.
External Microphone
If you’re intending onrecording sound, you’ll need an external microphone to improve the quality of your audio. This is especially vital if you’re recording video with a lot of
speech, such as video lessons, courses, live streams, etc.
Lighting
Lighting rarelyconsists of just one piece of kit. A poorly lit video can drag down the quality
of your whole production, so it’s worth investing in the crucial equipment. You will need an entry-level reflector to start lighting your videos better. Various surfaces, like black, white, gold and silver, can provide you with softer lighting and more versatility.
But you’ll also needdimmable LED lights and maybe light stands.
Editing/Production Software
After the production,you’ll need powerful editing software to cut your video footage, treat the
colours, optimize the sound and export the video to a high quality. Video production software often comes with a monthly subscription cost.
Memory Card
A high-quality SD cardmakes a huge difference when shooting videos. Not only is a card with high storage an excellent way to store your footage without switching between cards constantly, but advanced cards also come with faster read and write speeds. For longer videos, you might want an SD card with 128GB.
Benefit from High-Quality Video Production Equipment and More
If you’re starting outfresh with video production, gathering all the equipment needed for good results is often neither time nor cost-effective. So instead, contact a video
production house like Highstakes Films to discuss your next project. A production studio is fully equipped with everything needed to create a professional video, and the team will be able to realize your vision from brief to distribution.